Three of Extractdesign’s advertising films done for Caixa Economica de Cabo Verde. Enjoy!

Advertising for: Online credit at Caixa Económica de Cabo Verde.
Storyline: A nonsense announcement starts the film, claiming people have to wait in line at 03:00am in order to stamp documents. An explanation shows, that nowadays everything is easily possible online. Even applying for a Caixa credit.

Image advertising for: Caixa Económica de Cabo Verde.
Storyline: If some banks only see statistics and formulars, Caixa sees the people behind these numbers. A film with a very warm idea, yet reduced production costs.

Image advertising for: Caixa Económica de Cabo Verde.
Storyline: Caixa is celebrating it’s 90th birthday. That birthday is only thanks to its clients. So instead of showing off itself, Caixa is saying “Thank you”. This Thank you (Obrigado) is carried through all of the country, by Caixa employees. All of the actors are real Caixa employees, showing that this “Thank you” is for real. And, by the way, a good project to unite the team. Campaign received an advertising award.

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