Regal Theaters is 2nd largest cinema chain in the USA. It is a consolidated group of cinemas designed 30, 20 or 10 years ago, mostly in classical American cinema style. Many bright colors, neon lights, huge spaces, heigh ceilings and tons of daylight. Then 2 years ago Cineworld has bought Regal and became 2nd largest cinema chain in the World.
To the modern European standards.
Working for Cinema City / Cineworld in Europe, we were asked to take a creative design part in bringing the ultra modern Cineworld European design to USA. Basing on certain Cineworld color schemes, we have started to completely redesign several existing cinemas and design some new from scratch. We are taking full care of the creative design scope and our partnering architectural offices in USA take care of the architectural design and formal procedures.
Cinema of the future!
We have introduced large LED screens, new materials, new lighting and new decorations. We have changed the old school into dramatic, spectacular venues. Regal cinemas will become destinations. Places people will prefer to spend time in and come back to. We create with Regal cinemas, which are so much more than just a places to watch movies. We create an experience, which starts when clients enter the foyer. They will be entering another magical world. We are bringing cinema of the future into USA.
(And the future starts now.)
First cinemas in the US are being re-furbished following our designs, while you are reading these lines. So stay tuned, as we might update some photos after completion and opening.
Tasks executed by Extractdesign: Cinema design, interior design, executional drawings, consultancy, signage, LED screen design, food and beverage outlet design, building architecture.