Extractdesign developed a multi-locations image campaign for Accessbank in Tanzania, Liberia and its partner in Nigeria. All of the aproximately 30 motifs focus the theme of Accessing. The images from real life stories show people in daily situations, making the campaign thus credible and relative.
Additionally to other bank branding products, such as credit cards or posters, Extractdesign developed a complete and international guide to interior architecture and design. The guide explains how to make different branch layouts work profitable, how to deal with corporate design guidelines, signs, posters as well as where to place focal walls and where not, how to direct clients through branches, where to have high traffic areas and where calm zones, how to arrange social areas for employees in a way it stimulates work, plus selected bank specific know-how.